Speaker Profile: Prof. J. O. Atteh, Professor of Animal Nutrition, University of Ilorin

JO AttehProfessor Atteh is a Professor graduated from the University of Guelph, Canada, where he obtained M.Sc and Ph.D in Animal Nutrition.

Prof Atteh has been an academic staff of the Department of Animal Production, University of Ilorin, Nigeria for about 25 years. His academic/research specialization is in the area of Unconventional Feed Resources for monogastric animals.

Professor Atteh was a recipient of the Hubbard Farm Fellowship and also the Poultry  Science Research Award given by the Poultry Science Association in recognition of the quality papers published. He is on the Honors Roll of the Nigerian Society for Animal Production . He has served as a livestock resource person for several World Bank Assisted Agricultural Development Projects in Nigeria and is a consultant to many feed millers and livestock farmers. He has been visiting professor to several Universities both in Nigeria and abroad. He is married with four children.

2nd Stevia World Europe 2010 Geneva Speaker
Day 2 – Wednesday, May 19
11:30  Nutritional profile & potential of stevia as animal feed supplement

2nd Stevia World Europe 2010 in Geneva is a showcase of the who’s who in Stevia sector, including top stevia growers, refiners, traders, key stevia organisations, government officials, scientists and investors who will highlight Upcoming opportunities, Pinpoints Regulatory Challenges & Shares Market Updates.  To find more about Stevia World Europe in Geneva on May 18 & 19, 2010, please visit http://www.steviaworldforum.com

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Speaker Profile: Dr. Joel Perret, CEO, Greensweet Sas

Joel PerretJoel Perret got his Science Doctorate from Paris VI University in Natural Sciences with a specialization in Molecular Biology. His professional experience started in fundamental research in Life Sciences and Genetic Engineering, then evolved to applied Research and Development and finally in Industrial and Supply Chain Management among different multinational companies (Limagrain, Danone, Best foods, Unilever).

He created the company GREENSWEET beginning of 2006 to develop and sell Stevia and Stevia products. From this date he has developed a strong know how on this plant and its derivatives

2nd Stevia World Europe 2010 Geneva Speaker
Day 1 – Tuesday, May 18
09:50  Steviol glycosides from Stevia – Technical challenges & quality issues

2nd Stevia World Europe 2010 in Geneva is a showcase of the who’s who in Stevia sector, including top stevia growers, refiners, traders, key stevia organisations, government officials, scientists and investors who will highlight Upcoming opportunities, Pinpoints Regulatory Challenges & Shares Market Updates.  To find more about Stevia World Europe in Geneva on May 18 & 19, 2010, please visit http://www.steviaworldforum.com

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Speaker Profile: Greg Horn, Senior Director Technical Services, WILD Flavors Inc

Greg HornGreg Horn has been in the beverage industry for over 20 years. He recently accepted a new position at WILD Flavors, Inc. as the Senior Director, Sweetener Technology to manage the commercialization and application of stevia and taste modifiers for high intensity sweetners.Prior to that, Greg was the Senior Director of Technology and Innovation at WILD Flavors where his primary roles were to investigate the benefits, application and commercialization of novel health ingredients, natural colors, and specialty ingredients. Greg  previously worked for Pepsi Cola managing the development and national rollout of several new initiatives.

He has presented numerous papers on product development, trends in the beverage industry and new innovations. Greg is serving as the Vice Chairperson of the Non-Traditional Beverage Committee in the International Society of Beverage Technologists (ISBT).

Greg received his Masters in Food Science from University of California- Davis, a Masters in Management from New York Universuty, and a Bachelors in Food Science from Rutgers University.

2nd Stevia World Europe 2010 Geneva Speaker
Day 1 – Tuesday, May 18
16:00  Formulating with Stevia for Food & Beverage applications

2nd Stevia World Europe 2010 in Geneva is a showcase of the who’s who in Stevia sector, including top stevia growers, refiners, traders, key stevia organisations, government officials, scientists and investors who will highlight Upcoming opportunities, Pinpoints Regulatory Challenges & Shares Market Updates.  To find more about Stevia World Europe in Geneva on May 18 & 19, 2010, please visit http://www.steviaworldforum.com

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Speaker Profile: Dr. Ozlem YESIL CELIKTAS, Asst. Prof. Dr. of Bioengineering, Ege University

Ozlem YESIL CELIKTASOzlem YESIL CELIKTAS is a Chemical Engineer from Ankara University, with an M.Sc from Chalmers University of Technology in Sweden and a PhD in biotechnology from Ege University, Izmir, Turkey.

With international experience in Munich and Stockholm she has six years of industrial experience in manufacturing excellence. She is working as an Ass. Prof. Dr. at the Department of Bioengineering, Faculty of Engineering of Ege University since October, 2007.

Dr. Yesil Celiktas is carrying on research projects in the fields of particle formation (micro- and nanoparticles) and downstream processes particularly in regards to supercritical fluid technology.  Reusage of industrial and forestry wastes and developing value added products out of these wastes are among her current research activities. Extraction of different plant materials such as stevia and application of these extracts into food substrates are being conducted as well.

2nd Stevia World Europe 2010 Geneva Speaker
Day 2 – Wednesday, May 19
15:20  Utilization of Stevia Rebaudiana from Cultivation to Process Optimisation: A perspective from Turkey

2nd Stevia World Europe 2010 in Geneva is a showcase of the who’s who in Stevia sector, including top stevia growers, refiners, traders, key stevia organisations, government officials, scientists and investors who will highlight Upcoming opportunities, Pinpoints Regulatory Challenges & Shares Market Updates.  To find more about Stevia World Europe in Geneva on May 18 & 19, 2010, please visit http://www.steviaworldforum.com

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Speaker Profile: Dr. Andrew Saunders, Senior Research Technologist, Fonterra Brands

Dr Andrew Saunders has been working in food R&D for 20 years after completing a Bachelor of Horticultural Science (Hons) in 1986 and a PhD in Plant Physiology in 1990, both through Massey University (New Zealand).

For 10 years he worked for a university-based applied research and development team supporting the New Zealand food industry, managing that team from 1998-2000.  In 2000 he moved to the New Zealand Dairy Research Institute that subsequently became the Fonterra Research Centre.

He is a Senior Research Technologist for the consumer arm of the cooperative dairy company (Fonterra Brands) carrying out applied research and supporting product development.  His interests include food product reformulation, rheology, extrusion, protein functionality, storage stability, ingredient interactions and sensory evaluation.

He has published several peer reviewed articles, along with over 200 client and company research reports, and has been an active professional member of the New Zealand Institute of Food Science and Technology.

2nd Stevia World Europe 2010 Geneva Speaker
Day 2 – Wednesday, May 19
09:30  Wonder from Down Under

2nd Stevia World Europe 2010 in Geneva is a showcase of the who’s who in Stevia sector, including top stevia growers, refiners, traders, key stevia organisations, government officials, scientists and investors who will highlight Upcoming opportunities, Pinpoints Regulatory Challenges & Shares Market Updates.  To find more about Stevia World Europe in Geneva on May 18 & 19, 2010, please visit http://www.steviaworldforum.com

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Speaker Profile: Mrs. Justine Lord, Market Development Manager, Overseal Natural Ingredients

Justine LordJustine Lord has worked for Overseal, part of the Naturex Group, as Talin® Business Manager for the last 3 years.

Prior to this she has held a number of commercial and marketing roles at Overseal, Natraceutical and also at Kerry Ingredients.

Justine has a technical background and after graduating started her professional career as a food development technologist before making the move into the commercial world some 10 years later.

2nd Stevia World Europe 2010 Geneva Speaker
Day 1 – Tuesday, May 18
14:05  Talin® and Stevia – A Natural Synergy

2nd Stevia World Europe 2010
in Geneva is a showcase of the who’s who in Stevia sector, including top stevia growers, refiners, traders, key stevia organisations, government officials, scientists and investors who will highlight Upcoming opportunities, Pinpoints Regulatory Challenges & Shares Market Updates.  To find more about Stevia World Europe in Geneva on May 18 & 19, 2010, please visit http://www.steviaworldforum.com

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Planning to grow stevia commercially? Hear from fellow growers at 2nd Stevia World Europe’s Cultivation Workshop…

Planning to grow stevia commercially? Need help separating real picture of Stevia cultivation from hype? 2nd Stevia World Europe’s Stevia Cultivation Workshop shares practical insights from key Stevia growers & experts.

While it is true that Stevia Rebaudiana Bertoni can be cultivated in almost any climate, it isn’t an easy plant to grow and has its own unique set of challenges:

  • Stevia seeds can’t be used for cultivation, due to phenotypic variability and reduced leaf quality.
  • Stevia is highly susceptible to weeds in its first years due to its water requirements.
  • There are no effective herbicides for stevia, and weeding has to be done manually.
  • Stevia plants are vulnerable to a host of insects and diseases.
  • Stevia leaves have to be harvested carefully, to avoid stressing the plant.

Challenges like those outlined above are difficult to overcome without proper direction and a set of best practices. That’s why we invited Leading Stevia cultivation experts from different regions to shed light on all of the above issues during the Stevia Cultivation workshop at 2nd Stevia World Europe.

This separately bookable workshop, entitled “AGRONOMY ADVANCEMENTS & PROCESS OPTIMISATION FOR INCREASING GLYCOSIDES YIELD,” examines progress in meeting stevia cultivation challenges, and outlines best practices for easy adoption in Stevia cultivation projects.

Participants can look forward to the latest on Plant breeding techniques to optimize leaf quality, Organic Stevia cultivation, as well as real life perspectives from Stevia projects in Turkey and Colombia.

Reap maximum benefit from the valuable information you will receive at the Stevia Cultivation workshop! Book your places before seats sell out next week. Click on the link below to register online.

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Fischer Chemicals AG (Food Div.) taps on 2nd Stevia World Europe to gain inroads in future European Stevia markets.

CEO- Daniel Fischer

Switzerland’s Fischer Chemicals AG (Food Division) is one of the many companies attending 2nd Stevia World Europe in Geneva, but CEO Daniel Fischer is taking things up a notch by coming on board as Luncheon Sponsor!

Fischer Chemicals AG (Food Division) is the official distributor for Wagott Pharmaceuticals Ltd in Europe, and is currently exploring the European market in order to be ready for the European market when it opens.

According to Mr. Fischer, “Stevia is a young market and we would like to know who is interested in it and to offer our services.” He added, “Fischer Chemicals AG (Food Division) is participating and sponsoring 2nd Stevia World Europe to learn more about the stevia market in Europe, widen our network, and showcase our services to the Stevia Industry.

Fischer Chemicals AG [Food Division] has been distributing commercial volumes of stevia extract since 2009 in Switzerland. Their “Stevia Naturally” product line is currently produced by Chengdu Wagott Pharmaceutical Co., Ltd, who are specialists in extracting active ingredients of natural plants in China.

Fischer Chemicals [Food Division] offers a number of stevia based sweetening products that conform to the JECFA specification, including:

  • Steviol Glycosides and with 95% purity & above,
  • Rebaudioside A with 95% purity & above and
  • Stevioside with 90% purity & above.

In addition, Fischer Chemicals [Food Division] can also customize stevia extracts to meet specific requirements on request.

A quick search on Wagott revealed that the company currently has 3340 acres of stevia plantations across China, and according to Mr. Fischer, they implement tight quality controls over the whole production chain: from the fields to the extraction, to the final product, which are GMO free. In fact, Wagott has obtained GMP Certification issued by the SFDA, HACCP, CNAS (independent laboratory accreditation by the China National Accreditation Service for Conformity Assessment) and KOSHER.

2nd Stevia World Europe in Geneva is the first global stevia conference meeting to discuss the implications of the EFSA’s positive review of Stevia sweeteners. And if you are keen to lock in your sweet spot in the EU markets, do clear your schedules to join us, and market experts like FISCHER CHEMICALS AG [Food Division] in Geneva on 18-19 May.

Click below to read press releases from Fischer Chemicals AG [Food Division] in

>>German/Deutsch<< >>French/Français<< >>English<<

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Het verhaal achter Zevia LLC & Villars Maître Chocolatier! Succesverhalen over Stevia in de detailhandel bij Stevia World Europe

Producten zoals Zevia Soda en Villars Maître Chocolatier’s pure chocoladerepen met 70% cacao waren de eerste waarbij gebruik werd gemaakt van stevia-zoetstoffen in hun respectievelijke productcategorieën en blijken nu favoriet te zijn bij de consument

Bij de 2e Stevia World Europe, een tweedaags congres in Genève op 18 en 19 mei, worden deze successen van stevia in de detailhandel en nog veel meer gepresenteerd

GENÈVE–(BUSINESS WIRE)–Bij het onlangs gehouden congres Stevia World Americas meldde marktonderzoeksbureau SPINS dat er van 2004 tot 2008 over de hele wereld ruim 2000 nieuwe met stevia gezoete producten op de markt zijn gebracht. Meer recentelijk heeft SPINS vastgesteld dat Zevia de best verkopende drank is in de categorie natuurlijke dranken in de VS.

Het veranderende consumentenklimaat in de detailhandel met betrekking tot stevia-zoetstoffen en met stevia gezoete producten is het thema van het 2e Stevia World Europe-congres in het Zwitserse Genève op 18 en 19 mei 2010. De heer Derek A. Newman, een directeur van Zevia LLC, zal details delen over hoe hun met stevia gezoete Zevia Soda vanuit een zwakke positie als een komeet omhoog is geschoten, met een omzetstijging van 600% in januari 2010 ten opzichte van januari 2009. Ook kreeg het product juichende kritieken van de media en consumenten, waaronder de recensie van ‘Supermarkt Goeroe’ Phil Lempert die onlangs werd gepubliceerd op: Stevia World Forum site.

Voor het 2e Stevia World Europe-congres is ook de heer Alexandre Sacerdoti, algemeen directeur van Villars Maître Chocolatier, uitgenodigd om te spreken over de uitdagingen op het gebied van formulering, smaak en marketing waarmee men te maken kreeg bij het ontwikkelen van ’s werelds eerste chocolade gezoet met stevia.

Mintel, dat met SPINS heeft samengewerkt aan de publicatie van het definitieve Stevia Marktonderzoek, zal ook van zich laten horen op het 2e Stevia World Europe congres. De heer David Jago, directeur Custom Solutions bij Mintel, zal uitgebreid ingaan op trends en innovaties, nieuwe producten, reacties van consumenten en de acceptatie van toepassing van stevia in voedingsmiddelen en dranken. Daarnaast biedt Fonterra Brands een Australisch perspectief bij het congres. Zij zullen de trends op de markt en de verwachtingen van samenstellers van voedingsmiddelen en dranken met betrekking tot zoetmiddelen bespreken.

Naast het bespreken van de successen van stevia in de detailhandel worden bij het 2e Stevia World Europe-congres ook belangrijke updates gegeven over innovaties en formuleringen van op stevia gebaseerde producten, standpunten van regelgevende instanties en de wetenschap inzake stevioside (steviol glycoside), kwaliteitscontrole, organische certificering en andere specificaties voor etikettering, maar ook over nieuwe toepassingen van stevia in geneesmiddelen, nutraceutica en diervoeding.

Geïnteresseerden kunnen zich online registreren voor deelname aan het 2e Stevia World Europe-congres op: Stevia World Forum site.

Deze bekendmaking is officieel geldend in de originele brontaal. Vertalingen zijn slechts als leeshulp bedoeld en moeten worden vergeleken met de tekst in de brontaal welke als enige juridische geldigheid beoogt.

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La storia di Zevia LLC & Villars Maître Chocolatier! I successi della vendita al dettaglio della stevia narrati allo Stevia World Europe

Prodotti come Zevia Soda e le tavolette di cioccolato fondente al 70% di Villars Maître Chocolatier sono stati i primi ad utilizzare i dolcificanti a base di stevia nelle loro rispettive categorie di prodotto e adesso spiccano tra i preferiti dei consumatori

La 2a edizione di Stevia World Europe metterà in mostra questi successi di vendita al dettaglio della stevia e altro durante la conferenza di 2 giorni a Ginevra il 18 e 19 maggio

GINEVRA–(BUSINESS WIRE)–Durante la conferenza Stevia World Americas conclusasi recentemente, la società di ricerche di mercato SPINS riferiva che nel mondo sono stati lanciati oltre 2000 nuovi prodotti dolcificati con la stevia dal 2004 al 2008. Più recentemente, SPINS ha identificato Zevia quale bevanda n. 1 nelle vendite della categoria bevande naturali negli U.S.A.

Il cambiamento nell’ambito delle vendite al dettaglio ai consumatori dei dolcificanti a base di stevia e dei prodotti edulcorati con stevia sarà al centro della 2a Conferenza Stevia World Europe che si terrà a Ginevra, in Svizzera, il 18 e 19 maggio 2010. Il sig. Derek A. Newman, Amministratore presso Zevia LLC esporrà i dettagli su come la Zevia Soda dolcificata con stevia è passata dal “peggiore al primo posto”, con un aumento di introiti del 600% dal gennaio del 2010 rispetto al gennaio del 2009, raccogliendo recensioni entusiasmanti da parte dei media e dei consumatori. Tra queste, la recensione del “Guru dei Supermercati” Phil Lempert che è stata recentemente pubblicata sul sito web dello Stevia World Forum.

La 2a edizione di Stevia World Europe ha anche invitato il sig. Alexandre Sacerdoti, direttore generale di Villars Maître Chocolatier, a parlare della formulazione, del gusto e delle sfide di marketing che sono state affrontate nello sviluppo del primo cioccolato dolcificato con stevia al mondo.

Mintel, che ha lavorato con SPINS per pubblicare lo studio di mercato definitivo sulla stevia, parlerà anche alla 2a Conferenza Stevia World Europe. Il direttore delle Soluzioni per i clienti di Mintel, il sig. David Jago, farà il punto sulle tendenze e le innovazioni, i nuovi prodotti, la risposta dei consumatori e l’accettazione della richiesta per la stevia nel settore cibi e bevande. I marchi Fonterra forniranno una prospettiva australiana e asiatica alla conferenza, discutendo le tendenze chiave del mercato e le aspettative dei formulatori di cibo e bevande per le soluzioni dolcificanti.

Oltre ai successi al dettaglio di Stevia, la 2a Conferenza Stevia World Europe fornisce anche aggiornamenti vitali su innovazioni e formulazioni di prodotti basati sulla stevia, prospettive normative e scientifiche sul glucoside di stevia, il controllo di qualità, la certificazione biologica ed altre specifiche di etichettatura, oltre che le nuove applicazioni della stevia nei settori farmaceutici, nutraceutici, e dei mangimi animali.

Chi desiderasse partecipare alla 2a edizione di Stevia World Europe, può registrarsi online sul sito Stevia World Forum site.

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Le salon Stevia World Europe évoquera l’histoire derrière les succès publics des produits à la stévia de Zevia LLC et Villars Maître Chocolatier!

Des produits comme les sodas Zevia et les barres au chocolat noir à 70 % de Villars Maître Chocolatier sont les premiers à avoir utilisé les édulcorants à la stévia dans leur catégorie de produit respective, et s’avèrent désormais devenir les favoris des consommateurs

Le 2e salon Stevia World Europe présentera ces réussites autour de la stévia auprès du consommateur et plus encore au cours des 2 journées du salon qui se tiendra à Genève les 18-19 mai

GENÈVE–(BUSINESS WIRE)–Au cours du salon Stevia World Americas qui s’est récemment clôturé, la société d’études de marché SPINS a annoncé que plus de 2000 nouveaux produits édulcorants à la stévia avaient été lancés dans le monde entre 2004 et 2008. Plus récemment, SPINS a identifié Zevia comme étant la boisson la plus vendue aux États-Unis dans la catégorie boissons naturelles.

L’évolution du climat de la consommation d’édulcorants à la stévia et des produits édulcorés à la stévia sera au cœur du 2e salon Stevia World Europe qui aura lieu à Genève (Suisse) les 18-19 mai 2010. M. Derek A. Newman, administrateur à Zevia LLC y évoquera comment le soda de la société Zevia édulcoré à la stévia est passé de « la dernière à la première place » avec une hausse de 600 % du chiffre d’affaires en janvier 2010 comparé à janvier 2009, récoltant les éloges des médias et des consommateurs. Citons notamment cette étude du « gourou des supermarchés » Phil Lempert récemment mise en ligne sur le site du Stevia World Forum.

Le 2e salon Stevia World Europe a également invité M. Alexandre Sacerdoti, directeur général de Villars Maître Chocolatier, pour parler de la formulation, du goût et des difficultés de marketing rencontrées par l’élaboration du premier chocolat au monde édulcoré à la stévia.

Mintel, qui a collaboré avec SPINS à la publication de l’étude de marché définitive sur la stévia, prendra également la parole au 2e salon Stevia World Europe. M. David Jago, directeur Custom Solutions à Mintel, abordera les tendances et innovations, les nouveaux produits, la réaction du consommateur et l’acceptation de la candidature de la stévia dans les produits alimentaires et boissons. Fonterra Brands apportera à la conférence un point de vue d’Australasie et évoquera les tendances clés du marché ainsi que les attentes des formulateurs de produits alimentaires et boissons en matière de solutions édulcorantes.

Au-delà du succès de la stévia auprès du consommateur, le 2e salon Stevia World Europe fournira des informations essentielles sur les innovations et formulations de produit à base de stévia, les perspectives réglementaires et scientifiques des glycosides de stéviol, le contrôle qualité, la certification biologique et d’autres spécifications d’étiquetage, ainsi que les applications innovantes de la stévia dans les secteurs pharmaceutique, nutriceutique et d’aliments pour animaux.

Les personnes désireuses de participer au 2e salon Stevia World Europe peuvent présenter leur inscription en ligne sur le site Stevia World Forum.

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El Congreso Stevia World Europe desvelará el éxito de los productos a base de estevia de Zevia LLC y Villars Maître Chocolatier

Productos como los refrescos Zevia y las tabletas de chocolate negro al 70% de Villars Maître Chocolatier fueron los primeros en utilizar edulcorantes a base de estevia en sus respectivas categorías de productos y ahora emergen como favoritos de los consumidores

El 2º Congreso Stevia World Europe presenta estos éxitos del mercado a base de estevia y otros productos durante el congreso de dos días en Ginebra del 18 al 19 de mayo

GINEBRA–(BUSINESS WIRE)–Durante el recién concluido congreso Stevia World Americas, la firma de investigación de mercado SPINS informó del lanzamiento de más de 2000 nuevos productos endulzados con estevia en todo el mundo en el periodo comprendido entre 2004 y 2008. Más recientemente, SPINS ha identificado a Zevia como la bebida más vendida en la categoría de bebidas naturales en EE.UU.

La evolución del clima del consumo de edulcorantes a base de estevia y de productos endulzados con estevia será el tema del 2ª Congreso Stevia World Europe, que se celebra en Ginebra (Suiza), del 18 al 19 de mayo 2010. Derek A. Newman, miembro del consejo de administración de Zevia LLC, compartirá los detalles sobre cómo el refresco de la empresa Zevia edulcorado con estevia evolucionó del peor al mejor puesto con un aumento de los ingresos del 600% en enero de 2010 en comparación con el mismo mes de 2009, cosechando elogios de medios y consumidores. Entre estos elogios destaca el estudio del “gurú de los supermercados”, Phil Lempert, que se publicó recientemente en el sitio del Stevia World Forum.

El 2ª Congreso Stevia World Europe también contará con la participación de Alexandre Sacerdoti, Director General de Villars Maître Chocolatier, para hablar sobre la composición, sabor y retos en la comercialización surgidos en la elaboración del primer chocolate del mundo endulzado con estevia.

Mintel, que ha colaborado con SPINS en la publicación del estudio de mercado definitivo sobre la estevia, también intervendrá en el Congreso. David Jago, Director de Soluciones personalizadas de Mintel, señalará las tendencias e innovaciones, nuevos productos, respuestas de consumidores y aceptación de la candidatura de la estevia dentro de los productos alimentarios y bebidas. Fonterra Brands ofrecerá una perspectiva australasiática en el congreso, comentando las principales tendencias de mercado y previsiones de los formuladotes de F&B Formulators en materia de soluciones edulcorantes.

Además del éxito de la estevia entre los consumidores, el 2º Congreso Stevia World Europe también ofrecerá información esencial sobre las innovaciones y formulaciones de los productos basados en estevia, las perspectivas reglamentarias y científicas de los glicósidos de esteviol, calidad de control, certificación orgánica y otras especificaciones de etiquetado, así como nuevas aplicaciones de la estevia en el sector farmacéutico, nutricéutico y alimentos para animales.

Si desea participar en el 2º Congreso Stevia World Europe puede inscribirse en el sitio web del Stevia World Forum.

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Die Geschichte hinter Zevia LLC & Villars Maître Chocolatier! Die Verkaufserfolge von Stevia auf der Stevia World Europe erleben

Produkte wie Zevia Soda und Villars Maître Chocolatier’s Dark 70 % Schokoladentafeln verwendeten als Erstes die Süßstoffe von Stevia in ihren entsprechenden Produktkategorien und werden jetzt zu Kundenlieblingen.

Die 2. Stevia World Europe präsentiert nun diese und weitere Verkaufserfolge von Stevia auf der zweitägigen Veranstaltung in Genf am 18. und 19. Mai.

GENF, Schweiz–(BUSINESS WIRE)–Auf der kürzlich stattgefundenen Stevia World Americas-Konferenz berichtete das Marktforschungsinstitut SPINS, dass zwischen 2004 und 2008 mehr als 2000 neue Produkte mit Süßstoffen von Stevia weltweit auf den Markt gekommen sind. Und erst vor kurzem ermittelte SPINS Zevia als meistverkauftes Getränk in der Sparte natürliche Getränke in den USA.

Auf der 2. Stevia World Europe-Konferenz am 18. und 19. Mai 2010 in Genf wird der Schwerpunkt auf dem sich wandelnden Kunden-Konsumklima bei Stevia-Süßstoffen und Produkten mit Süßstoffen von Stevia liegen. Derek A. Newman, einer der Direktoren von Zevia LLC, wird berichten, wie das mit Stevia gesüßte Zevia Soda der Firma sich mit einem Umsatzanstieg von 600 % zwischen Januar 2009 und Januar 2010 von ganz unten zum Kassenschlager entwickelte und mittlerweile die besten Kritiken von Presse und Verbrauchern erntet, darunter auch die Kritik von „Supermarkt-Guru“ Phil Lempert, die kürzlich auf der Stevia World Forum-Website veröffentlicht wurde.

Auch Alexandre Sacerdoti, Generaldirektor bei Villars Maître Chocolatier, wurde von der 2. Stevia World Europe dazu eingeladen, über Rezeptur, Geschmack und Marketing-Herausforderungen bei der Entwicklung der weltweit ersten mit Stevia gesüßten Schokolade zu sprechen.

Mintel, mit dem SPINS an der Veröffentlichung einer endgültigen Marktstudie für Stevia gearbeitet hat, wird ebenfalls auf der 2. Stevia World Europe sprechen. David Jago, Direktor für den Bereich individuelle Lösungen bei Mintel, wird über Trends und Innovationen, Produktneuheiten sowie Verbraucherantwort und -akzeptanz von Stevia im Lebensmittel- und Getränkesektor sprechen. Fonterra Brands gibt auf der Konferenz die Möglichkeit einer australisch-asiatischen Perspektive, indem es Schlüssel-Markttrends und die Erwartungen der Lebensmittel- und Getränkebranche im Hinblick auf Süßstofflösungen diskutiert.

Über die Verkaufserfolge von Stevia hinaus wird die 2. Stevia World Europe auch zentrale Neuigkeiten liefern zu Produktneuheiten und -rezepturen auf Stevia-Basis, Regulierungs- und Forschungsperspektiven zu Steviol-Glykosiden, Qualitätskontrolle, Richtlinien für Bio-Zertifizierung und andere Kennzeichnungen sowie neue Stevia-Anwendungen für Pharmazeutika, Nutrazeutika und Tiernahrung.

Für die Teilnahme an der 2. Stevia World Europe erfolgt die Anmeldung online auf der Stevia World Forum-Website.

Die Ausgangssprache, in der der Originaltext veröffentlicht wird, ist die offizielle und autorisierte Version. Übersetzungen werden zur besseren Verständigung mitgeliefert. Nur die Sprachversion, die im Original veröffentlicht wurde, ist rechtsgültig. Gleichen Sie deshalb Übersetzungen mit der originalen Sprachversion der Veröffentlichung ab.

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The Race to capture the European Stevia Markets heats up after EFSA’s green light! Get a headstart from Europe’s Stevia & F&B Elites at 2nd Stevia World Europe.

Companies in the race to capture the European Stevia Markets got powerful boost when the European Food Safety Agency published their positive review of Stevia’s safety, ruling it safe for use in food products.

With Stevia set to explode onto the European market a mere 6-9 months from now, companies looking for the competitive advantage are attending 2nd Stevia World Europe to find their niches and sweet spots in the European marketplace.

2nd Stevia World Europe, meeting in Geneva, Switzerland on 18-19 May, is the first global Stevia industry conference meeting so soon after the EFSA’s announcement on 14 April. This high-level industry conference, considered the largest Stevia networking meet in the world, will focus on European market and regulatory developments, and offer valuable pointers on entering the European market for stevia. The conference will also deliver valuable information on the cultivation, production, refining, formulating, marketing and labelling of stevia sweeteners and stevia sweetened products.

In fact, Consumer research firm Mintel will be providing a highly relevant overview of consumer acceptance of Stevia sweeteners in the F&B industry, highlighting new products and ingredient combinations that work! Attendees can also look forward to hearing leading flavour company WILD Flavors’ valuable tips on product formulation with stevia, as well insights from Zevia Soda (world’s first stevia sweetened soda) on the challenges they faced creating palatable Stevia-sweetened Carbonated soft drinks.

Those keen on participating in 2nd Stevia World Europe can submit their registrations online here. Those who are keen on exploring sponsorship and media partnerships can send their enquiries to Ms. Hafizah Adam at hafizah@cmtsp.com.sg

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The Story behind Zevia LLC & Villars Maître Chocolatier! Stevia’s retail successes shared at Stevia World Europe.

Products like Zevia Soda, and Villars Maître Chocolatier’s Dark 70% cocoa bars were the first to use Stevia sweeteners in their respective product categories, and are now emerging as consumer favorites. 2nd Stevia World Europe showcases these stevia retail successes and more during the 2-day conference in Geneva on 18-19 May.

During the recently concluded Stevia World Americas conference, market research house SPINS reported that over 2000 new stevia sweetened products had been launched around the world from 2004-2008. More recently, SPINS identified Zevia as the #1 selling beverage item in the natural beverages category in the US.

The changing consumer retail climate for stevia sweeteners and stevia-sweetened products will be the focus of the 2nd Stevia World Europe conference in Geneva-Switzerland on 18-19 May 2010. Mr. Derek A. Newman, a Director at Zevia LLC will share details on how the company’s stevia sweetened Zevia Soda went from ‘worst to first’ with a 600% increase in revenues in January 2010 over January 2009 and garnered rave reviews from the media and consumers. Among them is the review by ‘Supermarket Guru’ Phil Lempert that was recently posted at http://www.cmtevents.com/eventposts.aspx?feedid=769&ev=100529&.

2nd Stevia World Europe has also invited Mr. Alexandre Sacerdoti, Director General of Villars Maître Chocolatier, to speak about the formulation, taste and marketing challenges faced in developing the World’s first chocolate Stevia sweetened chocolate.

Mintel, which worked with SPINS to publish the definitive Stevia Market study, will also be speaking at 2nd Stevia World Europe. Mintel’s Director of Custom Solutions Mr. David Jago will pinpoint trends and innovations, new products, consumer response and acceptance of Stevia’s Application in Food & Beverage. Fonterra Brands will provide an Australasian perspective at the conference, discussing key market trends and F&B Formulators’ expectations for sweetening solutions.

Besides Stevia’s retail successes, 2nd Stevia World Europe also delivers vital updates on Stevia-based product innovations & formulations, regulatory and scientific perspectives on Steviol glycosides, quality control, organic certification & other labeling specifications, as well as novel Stevia applications in Pharmaceuticals, Nutraceuticals and Animal feed.

Those keen on participating in the 2nd Stevia World Europe can submit their registrations online. Click on the link below to access.

2nd Stevia World Europe 2010

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Last chance to register & network with 2nd Stevia World Asia’s excellent mix of industry attendees

2nd Stevia World Asia is just a week away! This will be your last chance to register, especially if you are keen to network with the who’s who in the stevia industry.

Refer to the pie-chart below, for profile of industry players and end users already signed up for the Shanghai meet.

Join us at 2nd Stevia World Asia and be part of the revolution, register now >>CLICK HERE<<.

We look forward to meeting you in Shanghai!

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USA’s first Stevia Sweetened Soda to showcase success story at 2nd Stevia World Europe!

While the US market anticipated a stevia sweetened soda from Coca Cola or Pepsi Co after the much publicised GRAS notifications in end 2008, a company called Zevia was already in the market, with their stevia-sweetened zero calorie carbonated soft-drink product line. The initial product, launched in 2007 was not palatable to consumers with many negative reviews on the ‘aftertaste’ and other problems.

In an interview with Natural News.com in January 2009, Zevia co-founder Ian Eisenberg spoke frankly about the product formulation process. He commented on the difficulty of removing the bitter after-taste and creating a good-tasting soft drink. Fast forward to today, SPINS identified Zevia as the #1 selling beverage item in the natural beverages category in the US.

Mr. Derek A. Newman, a Director at Zevia LLC will be speaking at 2nd Stevia World Europe, sharing details on how the company’s stevia sweetened product line went from ‘worst to first’ with a 600% increase in revenues in January 2010 over January 2009.

Zevia’s speech at 2nd Stevia World Europe will be part of a Retail success showcase at the conference, that will feature insights on the world’s first stevia sweetened chocolate, and Mintel’s overview of Trends & Innovations surrounding Stevia’s Application in Food & Beverage.

Participants can also look forward to hearing about key market trends in Australasia, and F&B Formulators’ expectations for sweetening solutions from Dr. Andrew Saunders, a senior research technologist at Fonterra Brands.

Those keen on participating in the 2nd Stevia World Europe can submit their registrations online. Click on the link below to access.

Video of Zevia on ABC News

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Speaker Profile: Konstantinos Karayiannis, Overseas Department Manager, Morita Kagaku Kogyo Co., Ltd

Karayiannis KonstantinosKonstantinos Karayiannis works at the overseas department of Morita Kagaku Kogyo, where he is in charge of overseas sales, business development as well as communication & coordination issues related to the overseas operations.

After graduating the Business & Administration Faculty of Piraeus University in Greece, he moved to Japan where he completed his post-graduate studies in Business at Shiga University and the PhD curriculum on Management Organization at Kyoto University.

He currently lives and works in Japan.

2nd Stevia World Asia 2010 Shanghai Speaker
Day 2 – Wednesday, Apr 21
11:15  New Steviol Glycosides in Morita Variety

2nd Stevia World Asia 2010 in Shanghai is a showcase of the who’s who in Stevia sector, including top stevia growers, refiners, traders, key stevia organisations, government officials, scientists and investors who will highlight Upcoming opportunities, Pinpoints Regulatory Challenges & Shares Market Updates.  To find more about Stevia World Asia in Shanghai from April 20 to 21, 2010, please visit http://www.steviaworldforum.com

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Speaker Profile: QingHai Long, Deputy Head of Farming Technique Guidance Station, Jiangsu Dongtai Agriculture Technique Promotion Centre

QingHai Long graduated from Jiangsu Agriculture University in 1981, majoring in Plant Conservation. He’s been working in Dongtai Agriculture Technique Guidance Station ever since he left school until today. He is currently the Deputy Head, in charge of Technical Research and Promotion and is engaged in the grains, cottons, oils, special grains and special food crops technique promotion.

In 1996-1998, he studied plant culture and the modern agriculture management in the Nanjing Agricultural College and in 1999 obtained the qualification of senior agronomist. Since 2000, he managed more than 10 scientific research topics for the provincial and municipality level, among which, two obtained the Jiangsu Province government second prize.

He is currently the member of the standing committee in the fifth Dongtai Science Committee, and is a member in the Jiangsu Province crops academic society – special grain & special food crops professional committee. He has obtained Advanced Individual reward several times.

2nd Stevia World Asia 2010 Shanghai Speaker
Day 2 – Wednesday, Apr 21
11:45  High Productivity Cultivation Techniques for Stevia

2nd Stevia World Asia 2010 in Shanghai is a showcase of the who’s who in Stevia sector, including top stevia growers, refiners, traders, key stevia organisations, government officials, scientists and investors who will highlight Upcoming opportunities, Pinpoints Regulatory Challenges & Shares Market Updates.  To find more about Stevia World Asia in Shanghai from April 20 to 21, 2010, please visit http://www.steviaworldforum.com

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Speaker Profile: Shintaro Kimura, Managing Director, JBB Stevia Laboratory, Ltd.

Sintaro KimuraShintaro Kimura is the President of B&L Corporation that trades Stevia products for agriculture and human health globally since 2006. He manages all the sales strategy of Stevia products.

He is also the Executive Managing Director of JBB Stevia Laboratory Co., Ltd. that is the world pioneer of Stevia rebaudiana applications in non-sweetener sector since 2002. He has managed all the researches and developements in JBB Stevia Laboratory Co., Ltd.

Since 1993. He will be director of JBB Paraguay SA. that is going to be established in Republic of Paraguay as South American business hub.

2nd Stevia World Asia 2010 Shanghai Speaker
Day 2 – Wednesday, Apr 21
09:05  Application of Stevia Rebaudiana in Agriculture, Stockbreeding and Human Nutrition

2nd Stevia World Asia 2010 in Shanghai is a showcase of the who’s who in Stevia sector, including top stevia growers, refiners, traders, key stevia organisations, government officials, scientists and investors who will highlight Upcoming opportunities, Pinpoints Regulatory Challenges & Shares Market Updates.  To find more about Stevia World Asia in Shanghai from April 20 to 21, 2010, please visit http://www.steviaworldforum.com

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Speaker Profile: HB Wang, General Manager, HB International Laboratories Limited

HB Wang is a Graduate in Pharmaceutical Botany and Traditional Chinese Medicine, obtained from the University of Nanjing in 1987. He also has MBA from the University of Nanjing in 1995.

Previously, he was a manager of international department for Jinling pharmaceutical Co.,Ltd.

He teamed up with Dr. Wu (Ph.D USA) and Dr.Li (Ph.D USA) to established HB INTERNATIONAL LABORATORIES LTD in 2008, developing technology for natural herbs.

He has twenty years of experience in the field of natural herbs.

2nd Stevia World Asia 2010 Shanghai Speaker
Day 2 – Wednesday, Apr 21
09:35  Extraction & Purification Technologies for High Purity Reb-A

2nd Stevia World Asia 2010 in Shanghai is a showcase of the who’s who in Stevia sector, including top stevia growers, refiners, traders, key stevia organisations, government officials, scientists and investors who will highlight Upcoming opportunities, Pinpoints Regulatory Challenges & Shares Market Updates.  To find more about Stevia World Asia in Shanghai from April 20 to 21, 2010, please visit http://www.steviaworldforum.com

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Speaker Profile: Prof. Dr. ZaiBin Hao, Advisor, Jining Aoxing Stevia Products Co Ltd

Zaibin Hao.jpgProfessor Dr. Hao is an Advisor to Jining Aoxing Stevia Product Co. He also teaches at the Guilin University of Technology. He obtained professional doctorate degree on Biological Resources Production from Ehime University, Japan in 1999, and completed his post doctorate research in Northeast Agricultural University, China.

His research covers plant development and utilization of its active materials. In steviol glycoside research, he has nurtured four PhDs and one master students, published dozens of articles and applied for 5 patents.

2nd Stevia World Asia 2010 Shanghai Speaker
Day 1 – Tuesday, Apr 20
15:50  On Stream Quality Control and Cost Budgeting of Steviol Glycoside Production

2nd Stevia World Asia 2010 in Shanghai is a showcase of the who’s who in Stevia sector, including top stevia growers, refiners, traders, key stevia organisations, government officials, scientists and investors who will highlight Upcoming opportunities, Pinpoints Regulatory Challenges & Shares Market Updates.  To find more about Stevia World Asia in Shanghai from April 20 to 21, 2010, please visit http://www.steviaworldforum.com

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Speaker Profile: Dr. Shaohui Zhang, R&D Director, Doehler Food & Beverage Ingredients Shanghai Co Ltd

Zhang ShaohuiDr. Shaohui Zhang graduated from Kagoshima University, Japan and got a doctorate in food science, and then he worked at Tanishow Food Research Institute.

He has worked at Shanghai Bright Dairy and Mengniu Group as Technical Director and R & D Director for over 10 Years. In 2010, Dr. Zhang joined Doehler Food & Beverage Ingredients (Shanghai) Co., Ltd.

2nd Stevia World Asia 2010 Shanghai Speaker
Day 1 – Tuesday, Apr 20
14:10  Overcoming Stevia Taste Challenges – New Flavor Solutions

2nd Stevia World Asia 2010 in Shanghai is a showcase of the who’s who in Stevia sector, including top stevia growers, refiners, traders, key stevia organisations, government officials, scientists and investors who will highlight Upcoming opportunities, Pinpoints Regulatory Challenges & Shares Market Updates.  To find more about Stevia World Asia in Shanghai from April 20 to 21, 2010, please visit http://www.steviaworldforum.com

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Speaker Profile: Toshio Miyazawa, Researcher, Ogawa & Co. Ltd.

Toshio MiyazawaToshio Miyazawa graduated from Chiba University in 1998, majoring in Food Science.

Thereafter, he’s been working as researcher in Flavor System & Technology Laboratory, Ogawa & Co., Ltd. His research focus is the measurement of both flavor and palatability based on psychophysics and physiology.

Currently, one of his responsibility is to develop “Stevia Optimizer” as product leader, which is a exclusive flavor system more than masking agent for stevia products.

Work Experience:

• 1998 – Joined Ogawa & Co., Ltd.
• 2000 – Group Leader, Sensory Evaluation Group, Flavor Laboratory
• 2005 – Visiting Scientist, Monell Chemical Senses Center, Philadelphia, U.S.
• Investigated psychophysics of odor mixtures (i.e., interaction among flavor)
• 2006 – Researcher, Flavor System & Technology Laboratory, R&D Control Division
• Research for flavor perception with enhancement and suppression

    2nd Stevia World Asia 2010 Shanghai Speaker
    Day 1 – Tuesday, Apr 20
    13:35  Flavor Masking/Modification and Sweetness Enhancement Technology for Stevia

    2nd Stevia World Asia 2010 in Shanghai is a showcase of the who’s who in Stevia sector, including top stevia growers, refiners, traders, key stevia organisations, government officials, scientists and investors who will highlight Upcoming opportunities, Pinpoints Regulatory Challenges & Shares Market Updates.  To find more about Stevia World Asia in Shanghai from April 20 to 21, 2010, please visit http://www.steviaworldforum.com

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    Speaker Profile: Jie Liu, Manager of Standard and Monograph, United States Pharmacopeia R&D (Shanghai) Co., Ltd

    Jie Liu is a Graduate from Chinese Academy of Medical Sciences. Since 2008 he joined USP-China as Standards Acquisition Manager. In his current role, Jie Works closely with various USP divisions to support the effort to acquire monographs and reference material for chemical drugs and products, excipients, food ingredients, and dietary supplements from key constituencies in Greater China region.

    Jie has more than 10 years of experience in pharmaceutical research and development. Prior to USP, he worked in Novartis in United States.

    2nd Stevia World Asia 2010 Shanghai Speaker
    Day 1 – Tuesday, Apr 20
    15:15  Quality Standards to Ensure Highest Purity & Consistency for Reb-A

    2nd Stevia World Asia 2010 in Shanghai is a showcase of the who’s who in Stevia sector, including top stevia growers, refiners, traders, key stevia organisations, government officials, scientists and investors who will highlight Upcoming opportunities, Pinpoints Regulatory Challenges & Shares Market Updates.  To find more about Stevia World Asia in Shanghai from April 20 to 21, 2010, please visit http://www.steviaworldforum.com

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    Speaker Profile: Zuoren Zhou, Chairman, Wuxi Jinbo Stevia International Trade Co., Ltd.

    Zhou ZhuorenZuoren Zhou has been involved in the stevia business for over 20 years, he’s successfully built many stevia production plants in China and overseas. Through continual research and improvement of stevia extraction, he’s able to design world standard stevia production line that’s recognized by domestic and international industry peers. He’s been successful in developing stevia extraction technology that is highly efficient, can achieve high purity, lower energy consumption and reduction in labour input.

    2nd Stevia World Asia 2010 Shanghai Speaker
    Day 1 – Tuesday, Apr 20
    11:35  Developmental Direction of Stevia Industry

    2nd Stevia World Asia 2010 in Shanghai is a showcase of the who’s who in Stevia sector, including top stevia growers, refiners, traders, key stevia organisations, government officials, scientists and investors who will highlight Upcoming opportunities, Pinpoints Regulatory Challenges & Shares Market Updates.  To find more about Stevia World Asia in Shanghai from April 20 to 21, 2010, please visit http://www.steviaworldforum.com

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    Speaker Profile: Dr. Alan Jingjun Liao, CEO, Guilin Layn Natural Ingredients Corp.

    Dr. Alan Jingjun Liao is the Board Director and CEO of Guilin Layn Natural Ingredients Corp. He is also amember of China National High-Tech food development council.

    Before Joining Layn, he has 8 years of working experience in P&G as senior food scientist and external business development manager.

    He graduated from Peking University, majoring in biochemistry. He is an expert in photochemistry, human nutrition, and intelligence properties.

    2nd Stevia World Asia 2010 Shanghai Speaker
    Day 1 – Tuesday, Apr 20
    11:00  Ensuring Sustainability in the Stevia Supply Chain

    2nd Stevia World Asia 2010 in Shanghai is a showcase of the who’s who in Stevia sector, including top stevia growers, refiners, traders, key stevia organisations, government officials, scientists and investors who will highlight Upcoming opportunities, Pinpoints Regulatory Challenges & Shares Market Updates.  To find more about Stevia World Asia in Shanghai from April 20 to 21, 2010, please visit http://www.steviaworldforum.com

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    Speaker Profile: HongXiang Du, Senior Researcher, CCM International Ltd.

    Du HongXiang- Master’s degree of ecology from Sun Yat-sen University
    - 6-years’ experiences in market research
    - Projects handled: HIS, aspartame, stevia, saccharine, yeast extract, enzyme, sugar, starch, white biotechnology, etc.
    - Expertise: market research, benchmarking, financial analysis, competitive intelligence

    2nd Stevia World Asia 2010 Shanghai Speaker
    Day 1 – Tuesday, Apr 20
    09:10  Stevia’s Competitiveness & Prospects in China

    2nd Stevia World Asia 2010 in Shanghai is a showcase of the who’s who in Stevia sector, including top stevia growers, refiners, traders, key stevia organisations, government officials, scientists and investors who will highlight Upcoming opportunities, Pinpoints Regulatory Challenges & Shares Market Updates.  To find more about Stevia World Asia in Shanghai from April 20 to 21, 2010, please visit http://www.steviaworldforum.com

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    World’s First Stevia Sweetened Chocolate showcase at 2nd Stevia World Europe!

    Villars Maître Chocolatier is making waves with the launch of their “Dark 70% cocoa” bars, low in sugar.  As Villars’ manufacturing philosophy is not to use any artificial colourings or flavorings, the chocolate maker was immediately attracted by the first studies carried out in Switzerland on Rebaudioside-A made from the plant stevia. 

    The company spent a year and a half working on the recipe to get the proportions right, and is the first chocolate maker to use stevia sweeteners in chocolate, opening a whole new category of F&B products for stevia sweeteners.

    Alexandre Sacerdoti, General Director of Villars Maitre Chocolatier will be speaking at 2nd Stevia World Europe, on the topic, “World’s first chocolate sweetened with Stevia – Villars Chocolat. Challenges faced & how we got there

    Mr. Sacerdoti will discuss the process of formulating the stevia-sweetened chocolate, touching on:

    • Challenges in getting the right formulation
    • Identifying Target Consumers
    • Complying with Regulations and Seeking Permissions
    • Launching the product & future developments

    The session by Villars Maître Chocolatier at 2nd Stevia World Europe will headline the conference’s focus on Stevia F&B Innovations, which will showcase some of the innovative new stevia-sweetened products being launched in Europe and around the world.


    Those keen on participating in 2nd Stevia World Europe can submit their registrations online by clicking on the link below.

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    Ogawa launches Natural Stevia Optimizer, will present on flavour masking at 2nd Stevia World Asia.

    Ogawa has recently developed a new natural flavor lineup Natural Stevia Optimizers, specifically for stevia-containing products. This lineup uses FDA GRAS approved natural flavor, is GMO-free and allergen-free, can be used in a variety of applications, and is available in liquid and powder forms.

    Stevia has an unpleasant aftertaste and a slow sweet taste when compared with sugar. Adding Natural Stevia Optimizer cuts the unpleasant aftertaste of stevia, improves the sweet taste appearance, and enhances stevia’s character of adding body. Using stevia and Natural Stevia Optimizer, products can have a sweet full body with a controlled rich flavor while maintaining the all-natural claim.

    Source: http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=26659&zoneid=2 , 22 March 2010.

    To learn more on flavour masking, join Mr. Toshio Miyazawa, Researcher of Ogawa & Co. Ltd., as he presents his paper on Flavor Masking/ Modification and Sweetness Enhancement Technology for Stevia on day 1 of 2nd Stevia World Asia in Shanghai.

    >>Click Here<< to registration page now!

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    Stevia World Americas Speaker highlights what he learnt at the conference & why the industry can’t miss Stevia World.

    RichardCKraskaWe are pleased to share Dr. Richard Kraska’s detailed report on Stevia World Americas. The Atlanta conference attracted over 150 attendees from all over the world.   Participants included growers, processors and formulators sprinkled with scientists and consultants of various expertise. This report outlines some of the most important information and insights shared over the 2-day conference.

    History & Markets for Stevia Sweeteners

    The first morning session was a very interesting introduction filled with knowledgeable speakers like James Kempland of GLG looking back at the history of stevia and Michael Movitz of SPINS looking forward at market potential and consumer attitudes

    According to Michael Movitz Consumer surveys show a large interest in stevia sweeteners but not all consumers who are interested have tried stevia sweetened products.  So there seems to be quite an untapped market for stevia sweetened products.

    Regulatory Status, Quality & Labeling

    The first morning session also discussed the current regulatory situation in the US with FDA and quality issues. We learned that the big hurdle with FDA has been cleared with several GRAS notifications receiving no objection letters from FDA for both purified reb A and mixed glycoside products.

    However, the FDA is insisting that all marketers submit GRAS notifications and has enlisted the help of customs agents to make sure that no sweetener product for food is successfully imported if the product is not on the FDA GRAS Inventory.  In submitting a GRN, the single most important piece of data is the analytical skill with which the notifier demonstrates that the purity of the product is at least 95% steviol glycosides on a dry weight basis. We also learned that FDA is actively monitoring the purity of sweetener samples in the marketplace, demonstrating that FDA intends to enforce the purity requirement.

    FDA has been less active with guiding industry on labeling issues.  We learned that a number of terms have been uses as common or usual names on ingredient labels without challenge but that FDA is probably monitoring the situation with respect to consumer understanding and accuracy.  As products of diversified composition come to market, labeling terms will be more challenging.   The term natural has been successfully used in the marketplace and seems to be consistent with less than clear guidance from FDA.

    It was noted that approvals will likely soon come in many other countries but the process is not automatic and country-specific procedures need to be followed.  There is promise that the regulatory community will accept slightly wider specifications to allow for small quantities of reb D and reb F, which will be helpful for variations in compositions found in certain growing regions and climates.

    The analytical data on stevia products are important to demonstrate adequate purity to FDA and consistency of composition to customers.  The analytical methods used for stevia are fairly complex and the importance of subtle techniques was discussed by Mitzi Rettinger from Cerriliant Corporation.

    Significant Scientific Breakthroughs in Stevia

    The afternoon of the first day, the discussion continued on scientific issues, namely product composition and taste.  We learned from Wixon’s Mariano Gascon and Justine Lord from Naturex that purified stevia varies in composition depending on plant genetics, growing region, climate, and weather.

    There was also information conveyed on sweetness and taste profiles and we learned that chemical composition is important.  There are also many alternatives for combinations of stevia sweeteners with flavor enhancers to customize taste profiles.  So there is much room for the development of products with varying composition where the taste is tailored to suit particular food products.

    In addition, there was a talk by DSM Nutritional Products on some new data indicating that high doses of steviol and steviol glycosides can improve cognitive function in laboratory animals.

    Growing Stevia & Manufacturing Stevia Sweeteners

    On the second day we learned more about growing and manufacturing processes in the stevia value chain from key growers like Wisdom Natural Brands, Sun Fruits Ltd, and Imperio Guarani SA (Paraguay), refiners like Prodalysa Ltda. (Chile) and Novasep Process (USA) as well as researchers like Prof. Dr. Silvio Claudio da Costa from The State University of Maringa (UEM – Brazil).

    There are many regions of the world which can grow stevia.  As a perennial plant, an important key to yield is the climate and the number of cuttings that can be made each year.  There are also several natural genetic variants of the stevia plant. Identifying an optimum region is challenging because the longer sunlight periods in temperate regions counteract the more consistent weather in tropical areas.

    We heard heartwarming stories on how stevia is improving the income of many small farmers in less developed countries.  Stevia is competing well for acreage with marijuana— another unexpected benefit of stevia!   We learned that the extraction process is very complex and there are many options to obtain high purity glycosides of varying composition.

    Why Stevia World Americas was an important conference:

    Stevia is certainly big business now—it is estimated that the total worldwide investment is in excess of $1 billion and sure to grow.  The meeting was well worth attending.  I met many interesting people from all corners of the industry.  Many people are still trying to find their niche on how to participate in this growing industry.  Attendance was very useful for all that want to participate in stevia’s future.

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    SPINS Shared US Stevia and Sweetener Market Update at Stevia World Americas. Recording now available for download.

    At the recently concluded Stevia World Americas conference in Atlanta, SPINS’ VP of Business Development Michael Movitz presented findings from the “Stevia and Other Natural Sweeteners” report, which was co-produced by SPINS and Mintel. The presentation was highly rated by participants for its latest market update and consumer insights.

    What was apparent from Mr. Movitz’s presentation is that Stevia Sweeteners are headed for the mainstream as a natural, no-calorie sweetener, mainly due to consumer preferences for natural alternatives to artificial low calorie sweeteners.

    The report predicts that the stevia industry will grow to $2 billion by the end of 2011, up from $21 million in 2008. The report also highlighted interesting data from Mintel’s Global New Products Database (GNPD), which tracked over 2000 new stevia sweetened products launched globally between 2004-2008. The research also showed that consumers are already aware of Stevia as a sweetener, and that there are plenty of growth opportunities.

    To access essential Stevia market data, and explore the evolving profile of the growing market, tune into our recording of Michael Movitz’s presentation. Just submit the form below, and watch out for our email with instructions to access the recording:

    Please fill in your details below to submit your request
    Name
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    By clicking submit you confirm that we have your permission to send our materials to the above email address.

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    Jim Kempland, VP at GLG Lifetech Corporation shares his experience at Stevia World Americas.

    Stevia World Americas concluded on a high note with over 150 participants from 19 countries! The conference attracted participation from stevia growers, refiners, flavor co, food ingredient co, sugar & sweetener co, food & beverage co, nutraceuticals companies, investors and many more, offering a diverse range of views at the conference.

    James (Jim) Kempland was one of the first attendees to share his reflections on the conference. Jim is the Vice President of Marketing at GLG Lifetech Corporation, and his report outlined what key industry experts had to say on the ‘past, present and future’ of stevia, and called for greater cooperation within the Stevia industry.

    According to Jim, “From the panels to the hallway conversations, one thing was clear: stevia is headed for the mainstream, creating a whole new category of natural, no-calorie sweeteners, which will change the world’s eating and drinking habits.

    He added, “Stevia’s growth comes from the wide range of products that stevia can positively influence. The opportunity is to shift the way food and beverage manufacturers are looking at developing zero and low-calorie products for consumers. Stevia can be blended with sugar to lower calorie content in food and beverages, or it can replace artificial sweeteners.

    Besides Jim, we also heard from many other conference attendees, who shared their reviews and testimonials. Here’s a snapshot of what they are saying:

    “This was a very informative conference on the life of this emerging raw material. It explained the product cycle literally from crop to cup.” ~ Sr Flavor Chemist, MANE

    “I learned a lot, and I have much to do in the lab about applications to improve recipes with Stevia” ~ R&D Beverage Manager, Danone Group

    “All phases of business covered in 2 days, gives you a good idea of who’s who in business” ~ President, Agriplus

    “Very useful meeting with all relevant players of the industry, I learned in 2 days more than in months of isolated effort” ~ Director, Agrostevia

    “Very good, would highly recommend to others” ~ Sr Manager Technical Services, Niutang Chemical

    Stevia World Americas definitely set the bar high for Stevia World conferences, and the upcoming 2nd Stevia World Asia on 20-21 April in Shanghai, and the 2nd Stevia World Europe on 18-19 May 2010 in Geneva are all set to bring more value in terms of information and insights to all attendees.

    Those seeking more information on 2nd Stevia World Asia and 2nd Stevia World Europe can click on the links below or email hafizah@cmtsp.com.sg to find out more.

    Those who wish to read Jim’s article can do so at http://www.nutraceuticalsworld.com/contents/view/17865

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    Stevia Approved in EU by March 2010? 2nd Stevia World Europe meets in Geneva as Europe eagerly awaits EFSA’s review on Steviol Glycosides.

    March 2010!

    According to the buzz in the stevia industry, March 2010 is when the EFSA is going to announce their approval for Stevia’s consumption across the European Union. An announcement published on the EUSTAS website, stated that the findings of the EUSTAS safety review will be disseminated by the 1st quarter of 2010.

    The size of the European common market (over 500 million) holds many opportunities once EU wide approval is given for Stevia, and major Stevia producers, as well as F&B companies are already planning products for this important market. Will trends echo the US Beverage markets, where multinational beverage manufacturers have already launched new product lines sweetened with stevia sweeteners?

    The expectation is high among the industry that Stevia Sweeteners will enjoy tremendous success in Europe due to growing health concerns over alternatives like Aspartame and Sugar. In addition to that, Europeans consumers are already aware of stevia with many waiting for a free market.

    The 2nd Stevia World Europe is meeting in Geneva on 18-19 May 2009, to discuss the theme, “Innovations from Sensory Optimisation , Product Formulation to New Launches in the market”. The conference is also meeting alongside Europe’s largest event for the nutraceutical, cosmeceutical and functional food ingredients industry in Geneva.

    Participants at 2nd Stevia World Europe can look forward to expert insights on:

    • European Developments – From Regulations,
    • Quality to Industry concerns Market Trends,
    • New Product Launches & The Way Forward
    • Sensory Optimisation Technologies
    • Intellectual property protection of stevia varieties
    • Ongoing research on Stevia’s health features & benefit

    …and many more

    Those seeking more information on participation in 2nd Stevia World Europe can submit their registrations to Ms. Hafizah Adam. Email her at hafizah@cmtsp.com.sg. Those keen on exploring sponsorships and media exchange agreements are also welcome to write in with their proposals.

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    Speaker Profile: John Bhatt, VP Industrial Biotech, Novasep Process

    John BhattJohn Bhatt serves as the Regional Vice President of Industrial Biotech, North America at Novasep. John is responsible for the industrial markets in North America such as nutraceuticals, sweeteners, high intesity sugars, fermentation, bio-industries, and food and beverage.   His function (in collaboration with his colleagues in France) is to provide process development studies for different ingredients as well as the scale up model for commercialization of the ingredients.

    John Bhatt has a Chemical Engineering degree from Lehigh University with a MBA from the University of Delaware.  Currently, John is working on his PhD in International Economics from Delaware.

    Novasep is a global company headquartered in Pompey, France.  Novasep develops, markets, and operates, innovative technologies providing safe and cost-effective production means for the active molecules of the Life Science Industries.

    Stevia World Americas 2010 Atlanta Speaker
    Day 2 – Friday, February 26
    15:05  Extraction & Purification Technologies for High Purity Reb-A

    Stevia World Americas 2010 in Atlanta is a showcase of the who’s who in Stevia sector, including top stevia growers, refiners, traders, key stevia organisations, government officials, scientists and investors who will highlight Upcoming opportunities, Pinpoints Regulatory Challenges & Shares Market Updates.  To find more about Stevia World Americas in Atlanta on February 25 & 26, 2010, please visit http://www.steviaworldforum.com

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