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The Truvia Company, LLC.

Speaker Profile: Toyoshige Morita, President, Morita Kagaku Kogyo Co., Ltd., Japan

Morita Kagaku Kogyo Co., Ltd., the first company in the world to succeed in the commercialization of Stevia, from cultivation to refinement, it is the pioneer of Stevia sweeteners. Focusing early on Stevia’s future potential, Morita Kagaku Kogyo made concentrated efforts to improve Stevia’s quality of sweetness and developed a variety rich in Rebaudioside A, known as the Morita variety, making thus possible the development of what was to be established as the world standard, the high-purity Rebaudioside A and creating the foundation of Stevia sweeteners. Highly regarded for its long experience and know-how, Morita Kagaku Kogyo is the producer of the widest variety of Stevia sweeteners, ranging from normal Stevia extracts to enzyme-treated Rebaudioside A products.

Toyoshige Morita
Speaker Profile
Toyoshige Morita
is the President of Morita Kagaku Kogyo Co., Ltd. Graduated from Kinki University, School of Science and Engineering in 1969, he has been involved in the Stevia business since 1971. He is an expert of Stevia, with vast experience and significant achievements in cultivation, production and sales. With his long experience in test cultivation in numerous countries and his persistent efforts, he succeeded in breed improvement and has become known for laying the foundations for the industrialization of high-purity Rebaudioside A. He is constantly leading the development of new Stevia sweeteners.

Stevia World 2009 Shanghai Speaker
Day 1 – Thursday, May 14
09:40  Development, Market Outlook & Applications of Stevia in Japan/Stevia Species Development and New Variety

Stevia World 2009 in Shanghai is a showcase of the who’s who in Stevia sector, including top stevia growers, refiners, traders, key stevia organisations, government officials, scientists and investors who will highlight Upcoming opportunities, Pinpoints Regulatory Challenges & Shares Market Updates.  To find more about Stevia World in Shanghai from May 14 to 15, 2009, please visit http://www.steviaworldforum.com

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