PureCircle (LSE:PURE) is the world’s leading producer of high-purity Rebaudioside A (Reb A), with a vertically integrated supply chain operating in three continents. PureCircle markets a range of natural sweeteners internationally. Activities range from the sourcing of dry stevia leaves and extraction, refining of high-purity Reb A into sweeteners and marketing of these sweeteners to food and beverage manufacturers worldwide.
PureCircle’s extraction plant can produce 4,000MT of stevia extract annually which is currently the world’s largest extraction facility. The Company has built the world’s largest state-of-the-art refining plant in Malaysia. This currently produces 1,000MT of high purity Reb A and will shortly double the capacity to 2,000MT. The Company’s production facilities operate in compliance with cGMP, HACCP and ISO standards.
During 2008, PureCircle announced contract extensions with Cargill and major new contracts with PepsiCo and Whole Earth Sweetener Company for the supply of high purity Reb A in beverages, foods and tabletop sweeteners worldwide including the exclusive license to market PureViaTM Reb A as a ingredient (PureVia™ is a trademark of PepsiCo Inc and Whole Earth Sweetener Company LLC: see www.reb-a.com and www.purevia.com).
PureCircle’s investment in research and development has given it a leadership position in the manufacture of highpurity Reb A, and their scientists are globally recognized experts in their field.
The Company works with independent farmers in Thailand, Vietnam, Indonesia, Laos, China, Paraguay, and Kenya to grow the best quality stevia leaf. PureCircle works closely with communities in each of these countries and endeavours to maximise the social, economic and environmental benefits of its operations.
PureCircle’s corporate offices are located in New Jersey USA; Geneva, Switzerland; Asuncion, Paraguay; Kuala Lumpur, Malaysia; Ganzhou, China and Kericho, Kenya.
PureCircle is the Platinum Sponsor of Stevia World 2009.
Dorn Wenninger is the Corporate Vice President of Supply Chain for PureCircle. In this role, he is responsible for all supply side operations, from breeding, propagation, production, joint ventures, extraction and refinery factories to logistics.
Dorn comes to PureCircle having spent 16 years in the global agribusiness industry. For 6 years Mr. Wenninger ran the European business of Driscoll’s, the world’s largest marketer of fresh berries. Prior to Driscoll’s, he spent over 8 years in Central and South America with Chiquita Brands, one of the world’s largest banana producers. While Dorn is a United States citizen by birth, he has lived worked and traveled in over 80 countries, across all 6 continents. He holds a masters degree in International Business from the prestigious Thunderbird Graduate School of International Management.
In addition to his work with PureCircle, Mr. Wenninger sits on the Board of Directors of Amigos de las Americas, a Non Profit Organization which provides public health and environmental awareness projects in rural villages of Latin America.
Based in Kuala Lumpur, Malaysia, the site of PureCircle’s world class Reb A refinery factory, Dorn splits his time between production sites in Asia, Africa, and the Americas.
Stevia World 2009 Shanghai Speaker
Day 1 – Thursday, May 14
09:10 Global Supply Chain: Key Success of Reb A to Multinational F&B Companies
Stevia World 2009 in Shanghai is a showcase of the who’s who in Stevia sector, including top stevia growers, refiners, traders, key stevia organisations, government officials, scientists and investors who will highlight Upcoming opportunities, Pinpoints Regulatory Challenges & Shares Market Updates. To find more about Stevia World in Shanghai from May 14 to 15, 2009, please visit http://www.steviaworldforum.com