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The Truvia Company, LLC.

6 Key areas that will secure the future of Stevia? GLG experts shared on this & more at webinar…

Webinar Recording: Stevia – Taking the Next Steps
Duration: 1 hour

Held in conjunction with Stevia World Americas, a 1 hour webinar, “Stevia-Taking the Next Steps” was held on 17 Feb 2010.

During the webinar, GLG Life Tech Corporation’s David Bishop, EVP of International Affairs and James Kempland, VP of Marketing pinpointed 6 key areas that the sector needs to look into, to meet growing global demand, as well as taste, quality and cost challenges.

David Bishop and James Kempland also participated in a lively discussion that covered the history of the Stevia industry, parallel events that are supporting current demand, and GLG’s plans for future expansion. Their structured presentation also covered Breeding High-Reb A content Stevia, Increasing Stevia Sweetener production capacity, ensuring consistent quality and taste, Formulation and technical support issues, marketing & new product development and more.

There was also a 25-minute question and answer session, where David & James answered pre-submitted questions on sourcing, flavor masking, and even product positioning concerns.

Stevia Experts David Bishop & James Kempland…

David Bishop & James Kempland are right at the heart of the Steviarevolution, which is stirring up a wave of change in the food & beverage industry with its ‘all natural’ and zero calorie profile.

DAVID BISHOP – EVP International Affairs, GLG Life Tech Corp: David Bishop has more than 25 years of experience in international business including organizational, educational, and managerial responsibilities. He has lived and worked as an expatriate in a cross cultural/cross linguistic environment for more than 15 years and has completed assignments in over 40 countries.

Mr. Bishop is currently the chairperson of Qingdao Runde Biotechnology Co., Ltd. a stevia production facility that GLG acquired on December 18, 2006.  He has played an intricate role in the company’s ramp up of its industrial capacity for three years in China and is now back in the United States as the market continues to develop in the West. He holds a Master of Science in Management from Georgia State University, a Bachelor of Arts in Psychology from Clemson University, and is a graduate of the Yon Sei University Korean Language Institute in Seoul, Korea.

JAMES KEMPLAND – VP Marketing, GLG Life Tech Corp: James Kempland leads the strategic marketing division for GLG. He brings a diversity of experience in high intensity sweeteners, agriculture and supply as well as marketing for consumer package goods. He has worked for and with firms such as Monsanto, NutraSweet, Kraft, Proctor & Gamble and other leading multinationals within the food and beverage industry.

He has managed marketing communications for portfolios of the largest brands in the beverage alcohol category, Brown-Forman, Constellation, Miller and Diageo. He holds a Bachelor’s degree in Business Administration from Maryville University-St. Louis.

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