According to the buzz in the stevia industry, March 2010 is when the EFSA is going to announce their approval for Stevia’s consumption across the European Union. An announcement published on the EUSTAS website, stated that the findings of the EUSTAS safety review will be disseminated by the 1st quarter of 2010.
The size of the European common market (over 500 million) holds many opportunities once EU wide approval is given for Stevia, and major Stevia producers, as well as F&B companies are already planning products for this important market. Will trends echo the US Beverage markets, where multinational beverage manufacturers have already launched new product lines sweetened with stevia sweeteners?
The expectation is high among the industry that Stevia Sweeteners will enjoy tremendous success in Europe due to growing health concerns over alternatives like Aspartame and Sugar. In addition to that, Europeans consumers are already aware of stevia with many waiting for a free market.
The 2nd Stevia World Europe is meeting in Geneva on 18-19 May 2009, to discuss the theme, “Innovations from Sensory Optimisation , Product Formulation to New Launches in the market”. The conference is also meeting alongside Europe’s largest event for the nutraceutical, cosmeceutical and functional food ingredients industry in Geneva.
Participants at 2nd Stevia World Europe can look forward to expert insights on:
- European Developments – From Regulations,
- Quality to Industry concerns Market Trends,
- New Product Launches & The Way Forward
- Sensory Optimisation Technologies
- Intellectual property protection of stevia varieties
- Ongoing research on Stevia’s health features & benefit
…and many more
Those seeking more information on participation in 2nd Stevia World Europe can submit their registrations to Ms. Hafizah Adam. Email her at firstname.lastname@example.org. Those keen on exploring sponsorships and media exchange agreements are also welcome to write in with their proposals.