At the recently concluded Stevia World Americas conference in Atlanta, SPINS’ VP of Business Development Michael Movitz presented findings from the “Stevia and Other Natural Sweeteners” report, which was co-produced by SPINS and Mintel. The presentation was highly rated by participants for its latest market update and consumer insights.
What was apparent from Mr. Movitz’s presentation is that Stevia Sweeteners are headed for the mainstream as a natural, no-calorie sweetener, mainly due to consumer preferences for natural alternatives to artificial low calorie sweeteners.
The report predicts that the stevia industry will grow to $2 billion by the end of 2011, up from $21 million in 2008. The report also highlighted interesting data from Mintel’s Global New Products Database (GNPD), which tracked over 2000 new stevia sweetened products launched globally between 2004-2008. The research also showed that consumers are already aware of Stevia as a sweetener, and that there are plenty of growth opportunities.
To access essential Stevia market data, and explore the evolving profile of the growing market, tune into our recording of Michael Movitz’s presentation. Just submit the form below, and watch out for our email with instructions to access the recording: