Villars Maître Chocolatier is making waves with the launch of their “Dark 70% cocoa” bars, low in sugar. As Villars’ manufacturing philosophy is not to use any artificial colourings or flavorings, the chocolate maker was immediately attracted by the first studies carried out in Switzerland on Rebaudioside-A made from the plant stevia.
The company spent a year and a half working on the recipe to get the proportions right, and is the first chocolate maker to use stevia sweeteners in chocolate, opening a whole new category of F&B products for stevia sweeteners.
Alexandre Sacerdoti, General Director of Villars Maitre Chocolatier will be speaking at 2nd Stevia World Europe, on the topic, “World’s first chocolate sweetened with Stevia – Villars Chocolat. Challenges faced & how we got there”
Mr. Sacerdoti will discuss the process of formulating the stevia-sweetened chocolate, touching on:
- Challenges in getting the right formulation
- Identifying Target Consumers
- Complying with Regulations and Seeking Permissions
- Launching the product & future developments
The session by Villars Maître Chocolatier at 2nd Stevia World Europe will headline the conference’s focus on Stevia F&B Innovations, which will showcase some of the innovative new stevia-sweetened products being launched in Europe and around the world.