Now is the right time to invest in stevia! Stevia World helps you by providing the experience of a stevia project developer in China, through it, you can evaluate how to participate in this booming sector.

China is currently the world’s largest grower of stevia. The cultivation area is concentrated in four provinces: Jiangsu, Anhui, Shandong and Heilongjiang. Other provinces like Sichuan, Xinjiang, Hainan and Guangdong are also starting stevia cultivation and will contribute to China’s capacity.

We invited Stevia World panellist Mr. Murali Dharan, CEO of Mianzhu Gold Tree Agro-Tech to share his thoughts on why so many project developers like him are choosing China as their Stevia project venue.

In this exclusive Second Episode of the Stevia World Interviews, Mr. Murali shared that China is best place to locate a stevia project, due to its ideal agro-climatic conditions, excellent infrastructure and government support.

He said, “The infrastructure is already laid, from the growing to the harvesting, to transportation and extraction companies. In fact, there are already quite a few extraction companies.”

Our insightful session with Mr. Murali hit right at the heart of key issues including:-

• Main markets for Chinese stevia
• Reasons behind success of China’s stevia industry
• Types of Government Support for Stevia cultivation
• His own experiences growing Stevia in China
• Challenges associated with growing Stevia in China

We are releasing Episode 2 for your listening pleasure, so you too can benefit from Mr. Murali’s first-hand insights into Stevia cultivation in China. Just provide your details in the form below, and watch out for our email with further instructions on how you can listen in!

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However, relatively little is know about Stevia and its potential, mainly because there is a dearth of information available publicly.

To address this glaring gap, we put Mr. Dorn Wenninger, PureCircle’s Corporate VP- Global Supply Chain on the Hot Seat during the Stevia World Interview, & asked him the most pressing question on everyone’s mind, ‘Why Stevia is one of 2009’s hottest investment opportunities?’

PureCircle hardly needs an introduction, with high profile customers like PepsiCo, and the Whole Earth Sweetener Company.

The worlds’ largest Reb-A manufacturers, PureCircle is at the heart of these exciting new developments in the stevia sector, and best placed to share insights on where the Stevia industry will go in the near future, and pinpoint key gaps that need filling.

And, Mr Wenninger’s current responsibilities at Pure Circle have given him a unique perspective on the complete Stevia Value Chain from the cultivation of Stevia to the extraction, refining and marketing of Reb-A.

During the intense 20-minute Q&A, Mr. Wennigner who was on the phone from Bangkok, provided crucial insight into the stevia industry. He spoke eloquently on the outlook for the industry, identified critical gaps in knowledge and shared his views on project development and marketing priorities for a successful Stevia business.

Here are some of the “Need-to-Know” facts about Stevia & Reb A shared by Mr. Wenninger at the interview:

• Reb A from Stevia is closest to sugar in taste profile and is completely natural.
• Reb A is temperature stable, making it suitable for use across the F&B industry in beverages, candies, yoghurts, ice creams and baked goods.
• The upcoming markets for Reb A include USA, New Zealand, Australia, Switzerland, Israel & a large part of Latin America.
• The consumption of Reb A will be doubling and tripling in the very short term- less than six-month cycles.
• The market for Stevia can grow 5-10 times of current market size in 2-3 years time.
• Reb A and Stevia is projected to penetrate 20%-25% of the global sugar & sweetener market which is currently still growing!
• There is a lot of misinformation about Stevia & Reb A in the market today, and its important for the industry to get together to talk about these crucial issues.

…plus many more…

This timely discussion offers a candid review of the Stevia and Reb-A value chain and is Compulsory Listening if you want an insider’s view on the Stevia industry.

For your Instant Access to the Stevia World Interview recording, simply provide your first name and email in the form below. Its *F*R*E*E!

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