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The Truvia Company, LLC.

Stevia World Atlanta 2010

THIS EVENT IS CLOSED.

SYNOPSIS | PDF BROCHURE

Stevia World Americas

Day 1 – Thursday, 25 February 2010

08.00 Registration and Coffee

09.00 Welcome from CMT & Speed Networking

09.10 Chairman’s Remarks
Speaker: Dr. George Burdock, President & Founder, Burdock Group (USA)

09:15  Mainstreaming of Stevia – The Way Forward
• Key success factor
• Overcoming the challenges of using stevia
• Increasing consumer awareness
Speaker: James Kempland, VP Marketing, GLG Life Tech Corporation (Canada)

09.45  The Rise of Stevia: Stevia Sales Sweeten Up the Market
• Market size and forecast for the U.S. stevia market
• Product innovations and trends as monitored by Mintel’s GNPD (Global New Products Database)
• How brands are using advertising to introduce stevia to the market, what they’re emphasizing and de-emphasizing, as well as how they’re distinguishing themselves from their competition
• Consumer usage, behavior, and attitudes towards stevia and other natural and artificial sweeteners, based on Mintel’s custom survey conducted in May-June 2009
• Whether or not stevia’s all-natural positioning really matters to consumers in a market where taste is king
(Presentation is based on Mintel’s report “Stevia and Other Natural Sweeteners 2009.” The report was developed in collaboration with SPINS.)
Speaker: Michael Movitz, VP, Business Development, SPINS Inc (USA)

10.15  Health, Safety & Regulatory Advances Accelerate Mainstream Food Uses of Stevia-Derived Sweeteners
• GRAS notifications for steviol glycosides & rebaudioside A and other FDA activity
• Health & safety documentation for steviol glycosides & rebaudioside A
• European health & safety developments for steviol glycosides & rebaudioside A
• Labeling of foods containing steviol glycosides & rebaudioside A
Speaker: Richard C. Kraska, Ph.D., DBAT, COO, Co-Founder, GRAS Associates LLC (USA)

10.45 Discussion followed by Networking Break

11.30  Technical Aspects of Formulating with Stevia
• Challenges of formulating with stevia
• Pros and cons of direct replacement vs. blending
• Blending challenges
• Regulatory status of blending various sweeteners
Speaker: Dr. Sidd Purkayastha, Technical Director, PureCircle USA Inc (USA)

12.00  Quality Standards to Ensure Highest Purity & Consistency for Reb-A
• High quality, certified Snap-N-Shoot / Snap-N-Spike standards of reb A ensure accuracy and consistency in quantitative applications
• Technical challenges in analyzing steviol glycosides – material properties / methods
• Design, preparation, and certification of reb-A solution standards
Speaker: Ms. Mitzi M. Rettinger, Vice President, Sales and Marketing, Cerilliant Corporation (USA)

12.30  Roundtable Discussion: Stevia Safety & Quality
• Why not stevia extracts are equal?
• How to avoid substandard quality materials from entering the market?
• Ensuring consistent quality from leaf to final product
Panelists include:
David Bishop, Executive VP, International Affairs, GLG Life Tech Corporation
Cecilia McCollum, Executive Vice President – International Sales, Blue California
Richard C. Kraska, Ph.D., DBAT, COO, Co-Founder, GRAS Associates LLC
Ms. Mitzi M. Rettinger, Vice President, Sales and Marketing, Cerilliant Corporation

13.00 Discussion followed by Networking Lunch
Sponsored by
Luncheon Sponsor

14.15 Chairman’s Remarks
Speaker: James Kempland, VP Marketing, GLG Life Tech Corporation

Food Application – Taste & Flavour Solutions

14.20  How to Mask Off-Notes and Enhance Sweetness with Flavor Modifiers for Stevia?
• Taste and sensitivity: stevia vis-à-vis sugar and other high intensity sweeteners
• Flavor modifiers: the silver lining
• Taste the difference: tasting session
Speaker: Mariano Gascon, Vice President of Research & Development, Wixon Inc (USA)

14.50  Modifying the Taste Profile of Stevia through Thaumatin
Speaker: Mrs. Justine Lord, Market Development Manager, Naturex

15.20 Discussion followed by Networking break

Pharmaceutical Application

16.00  New Health Functions for Stevia as a Cognitive Enhancer
• DSM discovered that steviol or steviol glycosides may enhance cognitive function via their interaction with a specific receptor (NMDA receptor) in the brain that boosts synaptic transmission, or chemical signaling in the brain. Results in vitro and in vivo animal studies will be presented
Speaker: Dr. Regina Goralczyk, Senior Project Manager, R&D, DSM Nutritional Products Ltd.(Switzerland)

16:30  High Efficiency Stevia Cultivation and Extraction Process
Speaker: Ms. Jiang Shu Hong, Executive Vice President, Sichuan Feng Gu Agriculture Group (China)

17:00 Discussion followed by End of Day 1

17:15 Networking Reception for Speakers & Delegates

Sponsored by Sichuan Feng Gu Agriculture Group

Day 2 – Friday, 26 February 2010

09.00 Chairman’s Remarks
Speaker: Jason Hecker, Director of Marketing, PureCircle USA Inc.

Stevia Cultivation & Production

09.05  Scaling Up Stevia Availability & Increasing Market Penetration
• Ensuring reliability of supply
• Supply chain management
• Bringing down the price of stevia
Speaker: James A May, President & CEO, Wisdom Natural Brands – SweetLeaf (USA)

09.35  Advances in Commercial Cultivation of Stevia as Perennial Plant
• Optimizing reb-A content in  commercially cultivated stevia
• Effect of different growing conditions on reb-A content
• Economics  of stevia cultivation in semi tropics and tropics
• Propagation by tissue culture.
Speaker: Shivraj Bhosle, Managing Director, Sun Fruits Ltd.(India)

10.05 Contract Farming and Stevia Growing in Paraguay
Speaker: Sergio Chase, Director General, Imperio Guarani SA (Paraguay)

10.35 Discussion followed by Networking Break

11.15  Experience of Mechanical Planting and Harvesting in Brazil
Speaker: Roberto Campos, Independent Stevia Consultant (Argentina)

11.45 Roundtable Discussion: Production Model
• Evaluation of centralized large – scale plantation versus contract farming
• How to effectively manage centralized plantation?
• How to manage outgrowers / small holders – contract farming terms, setting buy-back price of leaves
Panelists include:
Sergio Chase, Director General, Imperio Guarani SA
Shivraj Bhosle, Managing Director, Sun Fruits Ltd.
David Bishop, Executive VP, International Affairs, GLG Life Tech Corporation

12.30 Discussion followed by Networking Lunch

14.00 Chairman’s Remarks
Speaker: Angus Flood, Executive Vice President for Strategic Development
Wisdom Natural Brands – SweetLeaf (USA)

14.05  Selection of Stevia with High Content of Rebaudioside A in Brazil
• Methods of selection
• Characteristics of selected plants
• Experimental yield of selected plant
Speaker: Prof. Dr. Silvio Claudio da Costa, The State University of Maringa (UEM – Brazil)

14.35  Stevia Extraction – Mechanical Technology
Speaker: Javier Sáinz, Director, Prodalysa Ltda. (Chile)

15.05  Extraction & Purification Technologies for High Purity Reb-A
Speaker: John Bhatt, VP Industrial Biotech, Novasep Process (USA)

15.35 Final Discussion followed by Closing Tea

16.15 End of Conference

SYNOPSIS | PDF BROCHURE

THIS EVENT IS CLOSED.

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